Big Engine Studios Design Agency

Conference Event Branding

NEED
New England Association of Schools and Colleges (NEASC), a globally recognized standard of excellence, was in need of a fresh new branded approach for the 2022 Building Community and Resilient Leadership conference event in Boston. The new cohesive design and theme would express notions of smart, classic, modern and high quality across email, retractable banners, posters, PowerPoint, social media, signage and online platforms. Ultimately, the visual identity would build upon NEASC’s rich history and integrity for its first back-in-person event following the COVID pandemic.

APPROACH
Working closely with the NEASC team, a vision of the event goals and collateral were discussed followed by a period of research and concept development which would guide the path forward. Once a visual direction was selected, timelines were created and priority deliverables established.

RESULT
NEASC had a successful conference with cohesive visuals across multiple formats.

ROLE
Research and strategy, team collaboration, illustrations, textual logo development, branding, graphic design

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