College of the Mainland Student Center Elevators

NCMPR Gold Award. Copyright 2022 College of the Mainland.

NEED
College of the Mainland’s (COM) Student Center elevators lacked identification and guidance in a frequently visited space.

APPROACH
In evaluation of the space, the bold nature of the COM brand seemed to crave an opportunity to express itself as a modern and unmistakeable larger-than-life visual element. Realistic Photoshop comps were developed and shared with team members and executive leadership who supported the transformation.

RESULT
The bold visual numbering elements in College of the Mainland’s Student Center were well-received giving the space a clear identity and reference point while evoking a modern feel that aligns with the bold nature of the brand.

In November 2022, the COM Student Center elevator design received the top gold award for interior signage display in the NCMPR Medallion Awards spanning all of Arkansas, Colorado, New Mexico, Oklahoma, Texas and Wyoming.

ROLE
Research and strategy, branding, vendor installation quality assurance